This was a rebranding job. The owner wanted to change the corporate image of her organization. In the initial meeting, her first question was- how can I create a different identity for my brand, from my competitors, in the market. She wanted to reconnect with the customers and increase her market share. We asked some follow-up questions and when we were satisfied with the answers and agreed on all deliverables, we got to work. When she saw the first set of designs, she wrote to us and said- “now I am convinced that you are the one to move my brand forward.