When we first spoke to the owner, he was very concerned about building a lasting brand and growth. They had zero brand visibility, not even a good logo. He recognized a positive shift towards healthier lifestyle choices accompanied by a higher demand for matching products and services, and he was ready to take full advantage.
But first, we had to fix him up with a very good logo, and we got to work. Our idea was based off our conversation with him. He told us they want to cover Africa with health veggies and that they are experts at this. When we were done, here is what he said: “…you nailed it. I’m really impressed (emphasis ours)”
This propelled us to the next objective- they wanted to tell their clients that their products are safe, of good quality and affordable, so we designed the package designs too. We then created a webpage that could reinforce their message in the mind of the customer. A message that Afro Gourmet is Africa’s finest foods
